Good vs. Bad Visual Merchandising

Visual merchandising is the key to retail sales success - and it all happens in just eight seconds! That is how little time a store has to make an impression on customers, and the way products are displayed can either entice them to buy or turn them away.

Let’s explore the impact of good visual merchandising and how to create effective displays that grab the attention of shoppers and encourage them to make a purchase.

RETAIL SIGNAGE HELPS INCREASE SALE

One of the most important elements of visual merchandising is signage. When presented with too many options or data points, many shoppers will feel overwhelmed and may choose to leave the store rather than try to make a decision. To avoid this, it is important to curate the information you present to customers. Layout product information, pricing, promotions and offers in a clear and easy-to-understand way. This can be achieved with acrylic sign holders or card holders sign stands.

FLOW OF MERCHANDISE

Another aspect of visual merchandising is the flow of merchandise. Customers are turned off by stores that have a confusing jumble of products and may choose to avoid them altogether. To create a pleasant shopping experience, it is important to arrange products in a way that is intuitive to navigate and makes sense to the customer. This includes creating a focal point for each display, as this helps customers understand what the store is trying to highlight. Also, consider organizing complementary products and product categories together, as this increases wandering, discovery and impulse purchases. 

STORE DISPLAYS

It is also important to regularly update the appearance of your store’s displays. As soon as a season or holiday has passed it is important to switch to new displays to keep customers engaged. It is also a good idea to track customer engagement with each display to see what works and what does not. Displays that are not updated consistently become outdated, stale and ineffective in engaging customers to purchase. By regularly updating your displays, you can keep customers coming back to see what is new.

COLOUR BLOCKING

Another key element of visual merchandising is the use of colour. Mismatched and uncoordinated colour pairings can make a store feel unprofessional and busy, turning customers away. To create effective displays, it is important to make good colour choices that grab attention and reflect your brand’s identity. Colour blocking is key to achieve this strategy. Consider your brand identity and campaign goals when planning display colours. To help you colour block and coordinate colours, use a colour wheel to visualize the relationship between the colours that will support the merchandising of your products.

Good visual merchandising is all about creating displays that grab the attention of shoppers and encourage them to make a purchase. This includes clear signage, a well-organized flow of merchandise, regularly updated displays, and the use of colour to create visual interest. By following these tips, you can create effective retail displays that help drive sales and keep customers coming back for more. 

If you are struggling to create effective visual merchandising displays for your store, we are here to help! Check out our services here and book your discovery call today to learn more about how we can help you create compelling displays that will attract shoppers and drive sales!

Don’t miss out on the opportunity to take your visual merchandising to the next level!