In the Press: Workshop Magazine - Insider Secrets From a Retail Designer

August 30, 2022

Working with wholesale partners is not the same as selling your goods directly to consumers. (Understatement?) Retailers have different objectives: Unlike shoppers, they’re less interested in how your handmade items will enhance their own lives. Instead, they want to buy products that they’re reasonably confident they can sell. That means beyond the product itself, shop owners also look at whether your packaging will appeal to buyers and how your items will fit into their store alongside their other wares.

To help you understand your wholesale buyers, what they look for and how they think about their stores, we talked to someone who specializes in creating enticing retail spaces. Interior designer Nickeisha Lewis of Nola Designs works with shop owners to plan their store layout, design the look of the space and merchandise their displays. Here’s what she thinks all makers should know

Read the full article here.