In the Press: DHL - How Store Design Can Turn Browsers Into Buyers

Three tried-and-true design techniques to increase your shop’s clientele.

Even in the digital-first world of today, a brick-and-mortar store can be a great way to grow your small business. As a tangible touch point for consumers, a retail space is the backbone of offline commerce, and, when designed effectively, can help you attract new customers. A visually appealing storefront will draw eyes, bring people in the door, and tell customers what you sell and what your brand is. A consciously designed interior will inspire customers to explore and make purchases.

I’m an Interior Designer specializing in retail spaces for small businesses. I help business owners realize a part of their dream, building beautiful spaces that inspire sales. Good design can turn browsers into buyers, and watching my clients grow their local businesses into International brands is a thrill.

As online shopping and shipping get simpler and simpler, some businesses ignore their in-house brand in favour of an exclusively online presence. But there’s really no substitute for a storefront, and these design tips will help you grow your in-person sales.

Read the full article here.