Lighting You Need for Your Retail Space
Lighting is one of the most important elements when designing a retail store. Yet, because it isn’t often the most cosmetic in appearance (like furniture or fixtures), lighting has the ability to set the tone in terms of the mood and ambience of your store, create hierarchy amongst your products and has the overall ability to make the shopping experience in your store more pleasant! Lighting can also help tell your brand’s story in your space and should work hand-in-hand with your overall design concept. Have you ever considered how lighting plays a role in your store? If not, we’ve put together a list of our top 4 types of retail lighting and how each can affect your space.
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Track Lighting
We recommend using track lighting to highlight products displayed on the walls and on tables. They should alway run along the perimeter of your store, and should be positioned about two feet away from the face of your store fixture for good lighting spread. The track heads are flexible and can be aimed in any direction to highlight a product or even a featured design element or wall. This type of light fixture will provide a wash of light on the wall to provide general illumination for all the products in that area. When you have many lights on your track, it allows a wash of light also throughout your entire store.
RECESSED DOWNLIGHTS:
This type of light can provide general lighting and ambient lighting in a store that is not covered by track lighting. This lighting also sets the mood for any retail space. Pro tip- you can have them on dimmers to adjust depending on the time of day! This can shift the overall mood of your store. One more pro tip! Having the down light that is rotatable helps with pointing the light in dark spots.
PENDANT LIGHTING:
These can be used as accent lights and to give a beautiful design element to your store. These lights are the perfect opportunity to incorporate your brand's personality into your lighting and space. It can be a statement piece and is usually best to locate this lighting in the center of the space, or over a feature area like a feature table or a cash desk. Pro tip, if you choose to do one statement light, ensure its a substantial size so it fills the vertical space of your store, it creates a grand gesture to and will be sure to capture the attention of potential customers passing by your shop.
LED STRIP LIGHTING:
LED Strip lights can be used in secured display cases to highlight a product that is behind glass to highlight a product. They can also be used in wall shelving to provide more of concentrated illumination on these displays to bring attention to the product. These will add a touch of modern chic to your space and can set you apart from other shops.
Shop our pick for LED Strip lights : Option 1
