Top 5 Tips on How to Make Your Store Instagram-Worthy

Did you know that you can leverage your space to generate more instagram sales and marketing without even having to open your own instagram account or even creating a single post!? Yes it’s possible! And that is by creating an experience in your store that your customers will want to share on their own instagram feeds. By creating instagrammable places and products that people will love to post on their feeds and stories, your clients will help your brand get more visibility on instagram.

Here are some of my favourite ways to create instagram-worthy stores.

CREATE INSTAGRAMMABLE WALLS

When you see a beautiful backdrop, don’t you want to stand in front of it and take a picture? This is human nature! So be creative and if you have a unique mural, inspiration signage, on brand mural or an interesting colour pop on your walls, customers will love to take photos in front of it!

HAVE UNIQUE DECOR PIECES

Other than your walls, you can make sure to integrate special decor elements into your space that fit with your overall brand image. This can be a statement light fixture, a neon sign, a great piece of art or even a beautiful patterned floor. The goal is to have something in your space that will catch the eye of your customers to want to take photo inside and share with their followers.

KEEP YOUR SPACE MINIMALISTIC

The last thing people want is to share photos of themselves in a space that is cluttered. So keep this in mind when you are planning your design elements and your visual merchandising. Your goal is to keep the overall look of your space neat and tidy so your unique space will really stand out and look fabulous in photos.

DON’T FORGET MIRRORS

I love mirrors for so many reasons when designing a retail space, but a definitely important reason is that they allow your customers to take photos of themselves! Maybe you can add a fun decal on the mirror with a message that reflects your brand’s personality to create a fun photo-op for your customers.

MAKE YOUR LIGHTING POP

You don’t want to spend all this time and energy creating the perfect instagram-worthy decor, only to have poor lighting! You need to invest in high quality light fixtures and create an even lighting throughout your store. This will ensure all your customers’ photographs will look beautiful and they will want to share them on social media.

Hope you enjoyed these five tips to make your store more instagram worthy! It’s not difficult to apply these simple ideas to create a unique and memorable experience for your customers. Feel free to reach out to book a discovery call with me if you need more direct guidance in building your retail store.