5 Reasons Why Using Mirrors to Enhance the Look and Feel of Your Retail Space is a Good Idea
Today, more than ever - retail stores need to excel in visual merchandising due to the growing e-commerce competition! Using mirrors in your space can be an effective and low-cost tool to create an exciting visual experience for your customers. Mirrors can not only enhance your shop’s decor, but play a big role in the overall experience your clients have in your space and their relationship with your products. Here are NOLA’s top reasons why mirrors are so important. Read on…
1. Increase the size of your space (visually)
If you have a smaller retail store that you want to feel bigger, mirrors offer an illusion of spaciousness! If you are really tight with space, you can easily install a wall-mounted mirror along the length of one of your walls and place a standing shelf right in front to display your products. Even though the shelf is covering a lot of the mirror, it will still provide the same effect of spaciousness. Also, did you know that placing certain products near the mirror will actually bring attention to them? Yes! Situate your product displays right in front of your mirror to accomplish this effect.
2. Mirrors reflect light back into the store.
Yes! If your shop is lacking light, or you simply wish for your space to be as bright as possible, having mirrors will provide additional illumination. Whether you use small, large or a combination of mirrors in your store, this will bring in extra light into your space and will create a pleasant experience for your customers.
3. Mirrors help seal the sale.
Of course this is true for clothing, but also accessories! Place mirrors in strategic locations in your store to allow your customers to view how your products look on them! Customers who have chosen to come to your brick and mortar store (instead of shopping online) most likely means that they wish to try on the clothes, jewellery, eyeglasses, hats, shoes etc before they make a purchase. Mirrors are key in these situations!
4. Mirrors can provide you with free marketing!
Yes, if you are creative with your mirror placement, you can provide your clients with “Instagrammable moments” by placing a funny or inspirational quote on your mirrors to entice clients to take selfies and share them on social media. Doing this makes your space interactive and customers will happily share details about their visit to your store with their followers.
5. Mirrors can help with your bottom line.
Although we don’t always like to talk about this; shoplifting is still a very real thing in retail, and having multiple mirrors in your store can effectively deter shoplifters because Staff can monitor shoppers from different angles! As a result, mirrors can reduce any losses you may have to suffer due to theft! A beautiful and simple solution.
It’s amazing to see all the positive benefits of having mirrors in your retail space. If you need any guidance or assistance with designing your own store and including mirror displays, feel free to reach out to our team to schedule a discovery call to discuss how we can help you with your retail space! Also, click here to see how we’ve helped small business owners like you!
