Summer Visual Merchandising: 4 Inspiring Display Ideas
Oh, summer! We were dying to have you back!
The season of sunshine, warm weather, ice cream, and, of course, lots of shopping! As a retail store owner, you want to make sure that your store stands out when the temperatures rise. How? With fun and engaging visual displays that perfectly capture the spirit of this wonderful season!
Our incredible NOLA team specializes in creating unique and visually stunning store displays that perfectly capture the essence of your brand and the season. In this post we put together some fun ideas to get your creative juices flowing! Whether you’re looking for a more simple and low-key summer display, or something bold and playful.
Let’s get inspired and create displays that will WOW your customers!
Beachy Vibes
Bring the beach to your store! Try using sand, floaties, beach umbrellas, beach balls, seashells and other beachy elements to recreate the atmosphere we’re aiming for here. Get your customers inspired and thinking about their summer vacation by adding faux palm trees or large printer posters of a scenic beach view for added effect. Remember: the more you make your customers feel inspired about the warmer weather, the more intrigued they will be to explore your selection of summer merchandise.
Credits: seasaltcornwall.com
Tropical Paradise
Summer asks for tropical prints and bright colours so you must create a display that transports your customers to that exact same atmosphere. Colours like yellow, orange, and pink are great to evoke the warmth of the sun, and turquoise / green create a more calming and cooling effect. Elements you can use in your display, graphic or solid bright coloured backdrops, LOTS of greenery (think an abundance of palm tree leaves) and then you can complement them with some hibiscus flowers, for example. Don’t be afraid to mix and match patterns and textures to create a dynamic display! Have fun!
Credits: fitsmallbusiness.com
Let’s get outdoor-sy
If your store caters to outdoor enthusiasts, creating a display that celebrates all things hiking and camping is a great way to attract more customers. For this, create a display that represents our beautiful nature and celebrates all things hiking and camping. Elements you can use for this theme are camping rocks, and pine cones, wood logs, or paddles to complete the look. Feel free to also use real or artificial plants and grass to add a touch of greenery to your display. If your store carries hiking gear, create a section that showcases all the essentials like backpacks, hiking boots, and walking sticks. You can even include some trail maps and guidebooks to inspire customers to get out and explore!
Credits: http://retaildesignblog.net
Summer Staycation
For customers that prefer a staycation, create a display that celebrates the joy of a staycation, with props like inflatable pools, patio furniture, picnic baskets, and outdoor games. Select a colour scheme that evokes relaxation and leisure, such as blues and greens, and incorporate some comforting and relaxing elements, such as cozy throw pillows or blankets. If your store sells products related to indoor leisure activities, like board games or puzzles, create a section that showcases them.
This season is the perfect time to revamp your store’s visual displays and make them fun, engaging, and intriguing to potential customers. So, don’t let this summer pass you by without taking full advantage of the opportunities to increase your business’ sales!
Reach out to us to schedule a discovery call and let’s get started on creating your summer window display!